To keep your edge you must educate both your staff and customer;
New trends and technologies are here to stay, one can not sit back and wait for the information or education to come to them.
If you wait for a customer to ask you about a particular item before you educate yourself you are all ready two steps behind.
We prefer to be two steps ahead.
That is the reason for continuing education and frequent appearances at industry trade shows.
https://www.thepoolspashow.com/nespa2020/Public/Enter.aspx
The Northeast Pool and Spa Show Education